Kay Van Hoesen

Kay Van Hoesen in Flipping Bling's Design Center

"I love flip flops"

~Anna Wintour, Vogue Editor-In-Chief

We can only imagine how much more Anna would love her flip flops when they are adorned with Flipping Bling® designs.

Welcome to Flipping Bling!

You can make one pair of flip flops look like 10, 15, 20 different pairs!

We are a women-run company on a mission to help you look and feel confident when you step out your door.

You are on your way to creating a closet full of stylish footwear and all you need is one pair of flip flops and interchangeable Flipping Bling® designs. They’re great for the beach or a business meeting, and you can dress up a simple black dress and look like you’re ready for the red carpet.


At Flipping Bling headquarters, we want you to know that we care about you – your mind, your body, and your “sole.”  Everybody deserves to feel good about how they look, and with our Flipping Bling® styles on your flip flops, you can put your best feet forward.

We would love to hear from you!  Send pictures of yourself in your Flipping blinged-out flip flops, and we just might feature you in one of our upcoming blog posts.

Are you and your flip flops ready for your close up?

Meet Our Team

Kay Van Hoesen

Kay Van Hoesen, Flipping Founder

Originally from Central New York, Kay moved to Myrtle Beach, South Carolina in 1986 and loves it!

Kay became a real estate appraiser and eventually built the largest residential appraisal firm on the Grand Strand, Certifax Appraisals.  At one time, Kay had a staff of 13 women employees; she personally trained each appraiser and helped them start their own successful careers.

Wishing to wear flip flops day and night, at home and at work, Kay realized they looked unprofessional and there was no way to dress up her favorite footwear.  So, she set out to change that.  After a couple years of trial and error, Kay opened her Design Center at home, developed the patent-pending Bling Maker® system, found a manufacturer, surrounded herself with positive, creative people, and launched Flipping Bling.

Her passions are her pets (her home is always filled with dogs and cats), promoting women and helping them succeed, her grandson Eli, sushi, and Flipping Bling.  As Kay puts it, just because you’re wearing flip flops doesn’t mean you can’t look polished and put together.

elizabeth cassidy

elizabeth cassidy

Flipping Creative Director

elizabeth is an award winning New York contemporary artist, illustrator, writer, and peace lover who wants her art and words to make a difference in the world.  She’s an habitual animal rescuer and former stand-up comic and writer. elizabeth’s NYC advertising career was in the editorial and creative departments and her clients included Bloomingdales, Merrill Lynch, Doubleday, and Fortunoff.  And, yes, she has written her name in lower case since high school and we can’t talk her out of it.  Learn more about elizabeth at elizabeth cassidy Studio Works.

Carolyn Breece

Carolyn Breece

Flipping Bookkeeper and Admin Asst

By day, Carolyn’s a bookkeeper (we call her Eagle Eye).  She’s also a certified travel agent who loves to take cruises as well as book them for other people.  By night and weekends, she’s a wife, mother, Grammy and fisherwoman.  This gal loves to be outdoors and by, on, or in the water.  Carolyn is also a connoisseur of Mexican food and Margaritas.

Devin Alexander

Devin Alexander

Flipping Operations Support Manager

Devin’s primary responsibility is overseeing Flipping Bling website updates and interaction with social media sites.  Her extensive corporate experience includes working as a former U.S. Senate staffer to support management at Peterbilt and Genuine Parts Company (NAPA).  Devin’s hobbies include woodworking, stargazing, and loving on her little dog, Tiger.  Oh yeah, her other hobby is helping people–you won’t find a bigger giver than Devin.

Be Flipping Social

Share photos of yourself in your blinged-out footwear and tag us @ #FlippingBling.  You'll be entered to win a fabulous prize and a chance to be featured on our site!